When business planning, you should do a SWOT analysis. Here’s how to do it.

You may have done a SWOT analysis before, but it’s crucial when doing business planning because it allows you to honestly analyze yourself in ways we usually don’t. SWOT stands for strengths, weaknesses, opportunities, and threats. I recently hosted a seminar about this, and today’s video was taken from that class. We’ll go over how to do a SWOT analysis and how it will better your business.

Feel free to watch the full message above, or use these timestamps that will direct you to various points in the video:

0:10 — Introduction to today’s topic

0:40 — Start with your strengths

1:10 — Be honest with yourself about your weaknesses

1:35 — Consider your opportunities

1:43 — Think about what your threats are

3:25 — Some examples of threats you may be under

6:05 — A natural weakness for many real estate agents is time management

7:10 — Wrapping up today’s topic

If you have further questions about SWOT or any other real estate matter, please call or email me. I would love to help you.